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Hudsonica Dispensary

Hoboken’s rich history provided inspiration for telling a localized story.

Hudsonica, an award-winning Hoboken, NJ-based cannabis dispensary, opened in 2025.

Our client desired a licensed, high-end experience to serve both recreational and medical customers, embodied in a localized customer journey.

Our team created the Hudsonica brand name and logo, store design, architecture and interiors, fixtures, and graphics. Throughout the store, the retro, industrial, and historical graphics and fixtures create a suggestive backdrop for “everything cannabis” – almost like a combined museum/retail experience.

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Related:

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Entry View.
Floor Plan.
Lobby View — The customer journey begins in the lobby with pre-order kiosks. Wall art features the inside of a railroad repair shop and a large-scale, 78-style record leaning against the wall, evocative of Hoboken’s musical heritage.
Showroom Entry View — The Hoboken ferry terminal is the aesthetic muse for a discovery zone with two adjacent waterfront piling fixtures showcasing products.
Ferry Terminal View.
My Way and Gear Up Tables. At the “My Way” display, clientele can explore products while listening to musical selections from the area’s rich legacy.
Rear to Front View. The “Gear Up” table features various cannabis hardware and gear punctuated by slow-moving gearwheels that animate this fixture and provide a connection to Hoboken’s industrial heritage.
Three Fixtures — My Way, Gear Up and Binocular Tables. The terrazzo floor throughout the store is designed to illustrate Hoboken’s connection to New York City and the Hudson River.
Checkout.
Store Window Film Detail Graphics — Night.
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