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FAO Schwarz - Flagship Store

Serving as the architect of record in the relaunch of a NYC retail icon.

Rockefeller Center, New York, NY

Gruskin Group is proud to be part of the relaunch of the FAO Schwarz brand and store. We were the architect working with Chute Gerdeman, the store design team.

A key feature includes the dramatic clock tower, which serves as a landing element in the grand stair which connects the upper floors, while recalling the clock in the original FAO Schwarz store.

Upon entering the store from Rockefeller Center Plaza, you are presented with a rocket ship which launches you up to “the Big Piano” on the second floor.

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