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Verizon - FiOS Store

Our innovative “pinking” process helps clients to envision a location’s possibilities.

Peter Cooper Village, New York, NY

Verizon Communications asked Gruskin Group to develop a dedicated customer sales area and showroom for FiOS in the Peter Cooper Village community (NYC).  

This location’s award-winning design immerses Verizon customers in the FiOS experience. Large lifestyle graphics depict local customers actively using Verizon products in their neighborhood. Customers can peruse FiOS’ TV/Internet/telephone offerings at a trio of consultation stations, where sales consultants take shoppers through product demonstrations on a large wall screen.  

As part of the design process, we provided the client with a full-scale interior mockup – a service we refer to as “pinking” – to show how the store would look and how the sales process would work.  “Pinking” is named after the color of some materials used.

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