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Verizon - Destination Store

Helping retailers to deliver unique, in-store experiences.

Santa Monica, CA

As the first West Coast Verizon Wireless destination store – one of several in the U.S. – this location offers a fresh contemporary look that caters to the constantly changing accessory market.

For this $10M retail project, we worked with Verizon’s creative teams and agencies to create a series of hands-on, storytelling retail vignettes. This store features technology embedded lifestyle zones to showcase product and communicate how a connected lifestyle will benefit customers’ lives.

Because this location is in a design control area in Santa Monica, our team provided expert testimony and design submissions to obtain all the required approvals, including assisting in negotiating a land lease from the City (the store projects slightly into the public right of way).

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